South by Southwest
Hangar Lounge, 318 Colorado Street, March 12, 2017

Meet with the Innovators, Disruptors & Visionaries of the Fashion & Tech Industry. 

As an official programming partner of SXSW Style and SXSW, the House will be the heart and soul of the Fashion and Tech community in Austin. Join us for an array of activities and content sessions with the innovators from across the industry.

Here’s a quick glance of what’s in store: 




THE FASHION HOUSE LINEUP

The Decoded Fashion House will delve into the hottest topics for 2017; from influencers, brands and insta-commerce to what AI really means for the industry.


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Agenda

09:30 – 10:30am

COMMUNITY COMES FIRST: THE NEW RETAIL NORM

Who’s speaking:
Under Armour, Pinterest, THEOUTNET.COM, Stylus

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11:00 – 12:00pm

INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND

Who’s speaking:
Stylus

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12:30 – 1:30pm

POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE

Who’s speaking:
Kate Spade & Company, matchesfashion.com, Curalate, Fashion & Mash

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Agenda

2.00- 3.00pm

FACES + DIGITAL SPACES: TRANSFORMING BEAUTY

Who’s speaking:
Beautycon Media, Modiface, Revlon/ Elizabeth Arden, Decoded Fashion

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3:30 – 4:30pm

CONTENT IS STILL KING: A NEW NARRATIVE CALLS

Who’s speaking:
Primark, Farfetch, The Cirqle, Kinvara Balfour

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5:00 – 6:00pm

GET REAL: WHAT’S THE POINT IF IT DOESN’T DRIVE ROI?

Who’s speaking:
Hunter Boot, John Lewis, ViSenze

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Parties

1:30 – 3.00pm

ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE

Enjoy a cocktail on the rooftop terrace and meet the e-commerce experts from Curalate; kick back and have some fun, take in the view, or brush up on your photographing skills at their laydown studio.

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6.00 – 8.00pm

DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE

Meet the leaders of mobile commerce as they close the Decoded Fashion House @ SXSW 2017 and bring you a rooftop party filled with cocktails and conversation.

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Andres Sosa

EVP, Sales, Marketing & Creative, THE OUTNET.COM

Andres Sosa joined THE OUTNET.COM as Director of Global Sales & Marketing in September
2013 & was appointed EVP, Sales, Marketing & Creative in November 2015. A leader in digital strategy & retail marketing for over 20 years, Andres is responsible for leading the global sales, marketing & e-commerce teams, optimizing brand awareness for THEOUTNET while driving customer acquisition & retention, public relations & channel
innovation.

Alastair Cotterill

‎Global Head of The Studio, Pinterest

Alastair Cotterill is the Global Head of The Studio at Pinterest, the company's in-house creative team. He joined from Instagram where he was on the European leadership team and oversaw advertising creative on the platform. Prior to that he was on the Creative Shop team at Facebook where he lead their first Cannes Lion and D&AD Pencil winning work, the first work into emerging markets like Russia.

Olly Rzysko

Head of Digital Communications, Primark

Innovative approaches to storytelling, building highly engaged audiences in multiple countries and a love affair with GIFs summarise Olly Rzysko’s approach to his role as Head of Digital
Communications at Primark. Having spent 13 years working in Fashion he is focused hugely on the customer and what excites and engages them and how they can be surprised with new methods of transmitting a message.

Sid Jatia

Vice President of Omnichannel & Digital, Under Armour‎

Sid is a business leader with 15 years of successful track record leading large organizations through a digital first sensibility. Currently, at Under Armour his team is focused on driving channel innovation, both in retail and e-commerce. Previously at Razorfish, he led several engagements involving omni-channel strategy, new models of merchandising, commerce optimization, and store activation.

John Vary

Head of Innovation, John Lewis

A thought leader in the field of retail disruption and tech-enabled innovation, John heads up the IT innovation team at John Lewis. He is responsible for the UK department store’s in-house skunkworks, named ‘Room Y’, where he oversees the creation and developments of special projects geared around multi-sensory experiences.

Krista Neuhaus

Director of Digital Marketing, Kate Spade & Company

Krista Neuhaus is Director of Digital Marketing at Kate Spade & Company. She joined the company in May 2015 and leads brand strategy for all digital channels, including digital influencer partnerships, paid media & social platforms. Prior to Kate Spade & Company, Krista was the Senior E-Commerce Manager at Mattel, running the direct-to-consumer online business.

Jennifer Tidy

Head of Partnerships, Modiface

Jennifer is a dynamic, results-driven, sales and business development executive with years of experience in the beauty and technology industries. Since starting at ModiFace in 2009, she has made a track record for successful project management, providing leading edge solutions, building strong teams to meet established targets, and driving revenue.

Shannon Davenport

Head of Advisory, Stylus

Shannon Davenport is Head of US Advisory at Stylus, where she works with global brands and creative agencies to identify future market trends and cultural shifts that are likely to impact their businesses. Her client list includes well-known brands like Procter & Gamble, Levi’s, Mattel and Marriott.

Nimay Parekh

Head - North America, ViSenze

Nimay Parekh currently heads North American operations for ViSenze, a top global visual search company,
known for its services in computer vision and deep learning. Prior to joining ViSenze, Nimay headed Product
Strategy, Marketing and Partnerships for NASA based HaloDrop and was a co-founder of MIT Media Lab
based Belleds Technologies.

Nicolas Pickaerts

eCommerce Director, MATCHESFASHION.COM

After studying business in France, Nicolas spent eight
years as the Head of Business Development at Pixmania.com, an e-commerce company
specialising in electronics and home appliances, before crossing over into the cosmetics
industry to become Ecommerce Director for the NAOS Group, which includes skincare brands
Bioderma and Esthederm. Nicolas joined multibrand luxury retailer MATCHESFASHION.COM
in early 2013.

Swan Sit

VP Global Digital, Revlon/Elizabeth Arden

Swan Sit has spent the past decade of her career accelerating digital into the beauty industry.
She is the Vice President of Global Digital for Revlon and Elizabeth Arden, responsible for
digital marketing, social media, etailer sales and digital innovation. She developed Elizabeth
Arden’s first digital platform, grew etailer sales by double digits and launched augmented reality
makeover and skin diagnostic apps.

Rachel Waller

Global Director of Online Communications, Farfetch

Rachel is the Global Director of Online Communications for FarFetch, leading brand marketing, advertising, social media, online brand communications, App & video content, working on building Farfetch’s brand awareness across 22 markets and in 9 languages.
Previously to her near 6 year career with the brand, she previously held positions with Mediacom and Affiliate Window.

Lady Kinvara Balfour

Director, Writer, Speaker, Kinvara Balfour Ltd.

Kinvara is a director, producer, writer and speaker. Her work spans the worlds of fashion, tech, theatre and film.
Kinvara has advised and directed the launch of several major tech start-ups in UK and USA. She hosts conversations with global game-changers on stage and directs them on film. She speaks at conferences around the world about fashion, tech and the zeitgeist. She has also written and performed in several plays.

Rachel Arthur

Fashion, Business & Technology Journalist,

Rachel Arthur is an award-winning business journalist specialising in fashion and technology. She contributes to titles including Forbes, Wired, The New York Times, The Guardian, The Daily Telegraph and The Business of Fashion. She is also the founder of tech-focused news site FashionandMash.com and the vision behind the global #FashMash community.

Steven Lammertink

Founder & CEO, The Cirqle

Steven Lammertink (27) is Founding CEO of The Cirqle. The world’s first OAuth verified platform connecting over 8000+ fashion, beauty and lifestyle influencers with luxury brands and agencies worldwide. Steven was selected from thousands of candidates by the Dutch government for the prestigious Kauffman Scholarship. A scholarship that brought him to Harvard, MIT and Stanford and worked briefly for the Advanced Technology Lab of Adobe.

Olivia Herron

VP of Client Solutions, Curalate

Olivia Herron is the VP of Client Solutions for Curalate. Curalate enables brands to take the visual content that surrounds them and use it to improve the discovery of products, services, and brands in any place that people engage with content. Curalate modernizes the commerce experience for hundreds of the world's most loved brands, and powers visual discovery for millions of consumers, daily.

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